Pawfun, the site I hope will one day allow me to say "I used to be a corporate social media consultant", is one year old this month.

My partner, Caimin Jones, and I started out thinking we'd sell a ton of t-shirts, customized photo note cards, and personalized pet photo greeting cards to pet lovers. We've sold a bunch, but not enough to allow us to retire from consulting before we're 90.

Then, Eureka! We realized that we weren't using the very community-building tools we've spent the last 10 years cajoling our Fortune 500 clients into trying.

Pawfun's new focus: free
We're changing our focus. You can still buy products from Pawfun. But now you can also design and share free photo e-cards of your pets, using the fast and easy Design Wizard that Caimin, aka Technical Paw, created for Pawfun.

You can share your Pawfun e-cards with friends via email, Twitter, Facebook and more.